About Bruce
What Bruce Does For Canada
Bruce files Honk Reports. He conducts Quack Checks. He issues a Word of the Week for citizens who need the vocabulary to describe what is happening to their city.
He founded three advocacy organizations that the city has yet to formally acknowledge:
The Winged Walkers Association, for those who believe the crosswalk should work in their favour. The Geese Against Gridlock, which is self-explanatory. And the Seawall Safety Coalition, formed after a specific incident that is still under review.
He does all of this because humour is the only map through the mess. Laughter is cheaper than therapy, stronger than Wi-Fi, and significantly more reliable than the Compass Card. In a city full of expensive opinions, Bruce's are free — and considerably more accurate.
The Merch
The merch exists because a character this specific deserves physical form.
Puzzles hidden across a Vancouver skyline that is rapidly becoming unrecognizable. Stickers for the surfaces of a city that keeps changing underneath them. Totes for the market runs, the seawall walks, the Lonsdale Quay afternoons. Apparel for the people who already understand, without explanation, exactly what it means to be from here.
Everything ships from North Vancouver.
Everything is made with the same energy Bruce brings to a parking dispute: precise, deliberate, and completely justified.
The Flock
Bruce does not do this alone. The Flock — #Clusterflock — is everyone who has, at some point, had enough. Not enough to leave. Enough to say something.
Enough to appreciate that we're all in this together is not a platitude when the same detour has been running for three years and the sign still says "Thank you for your patience."
If you've ever stood at a bus stop watching the arrival countdown reset, you're already in the Flock.
You just didn't know it had a name.
Follow the Flock: @BruceTheGoose · #Clusterflock · #FlockThis · #Flockery
Drop your email below and get the Honk Reports before the city knows what hit it.