About Bruce
About Bruce the Goose™
Canada’s Loudest Advocate Since the Seawall Was Paved
Meet Bruce the Goose™, the sarcastic, street-smart, socially-conscious honker the country didn’t know it needed. Hailing from the rainy shores of North Vancouver, Bruce is more than just your average Canada Goose—he’s a national treasure, a feathered freedom fighter, and the unofficial voice of the people (and by people, we mean geese... but also humans who’ve had enough).
🇨🇦 A True Canadian Icon
With webbed feet firmly planted in satire and a beak that never backs down, Bruce represents the true Canadian experience: dodging potholes, surviving endless construction detours, defending his right to saunter wherever he pleases, and calling out nonsense with trademark wit.
Whether it’s housing crises, parking meters, or the ever-expanding bike lane empire, Bruce doesn't just flap his wings—he organizes. Founding feather-forward advocacy groups like:
WWA: Winged Walkers Association
GAG: Geese Against Gridlock
SSC: Seawall Safety Coalition
He speaks out on the issues that ruffle feathers, one honk at a time.
Laughing Through the Flockery
Bruce the Goose™ believes in the power of the punchline. In a world tangled with transit delays, rising costs, and sidewalk chaos, Bruce reminds us that sometimes, humour is the only map through the mess.
Laughter is a universal language—stronger than Wi-Fi, cheaper than therapy, and more reliable than the Compass Card. Through sharp satire and unapologetic honks, Bruce helps us find common ground in our shared frustrations. Whether you're on your sixth detour of the day or questioning why there’s a bike lane in a fountain, Bruce turns "what the flock?" into "we're in this together."
When things go sideways in the city, Bruce goes full honk—and in doing so, brings the whole flock closer together.
His viral “Honk Reports,” “Quack Checks,” and “Word of the Week” videos have become must-watch satire for Vancouverites, commuters, and confused tourists alike. Every post is packed with local humour, sharp insights, and just enough existential dread to keep it real.
Why Canada Loves Bruce
Bruce says what we’re all thinking—but with feathers. He’s relatable. He’s annoyed. He’s deeply committed to public transit justice, sidewalk sovereignty, and the glorious right to saunter without interruption. Whether you're from Kits, Burnaby, or halfway down the SeaBus, Bruce gives voice to your inner honk.
Plus, he’s got merch. And emotional support candles. And a hotline.
Follow the Flock
Bruce isn’t just a character. He’s a movement.
Follow along as he navigates the highs, lows, and hydro bills of life in the city.
➡️ @BruceTheGoose™
➡️ #Clusterflock
➡️ #Flockthis
➡️ #Flockery