Follow The Goose Trail

Follow for an unofficial mascot insiders city hacks, tips and flockery!

Merch

Follow The Goose Trail

Detour worthy donut shops!

Merch

Bruce the Goose™ is a Vancouver-based satire icon and social media sensation. Known for his deadpan delivery, civic sass, and love of the open sidewalk, Bruce represents the modern Canadian spirit: resilient, resourceful, and really fed up with road closures. Through viral videos, merch drops, and founding advocacy groups like the WWA (Winged Walkers Association), Bruce turns urban chaos into comedy gold. Follow for the #HonkReport, #GooseTheSystem, and emotional support products for surviving Vancouver—one saunter at a time.

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